About the Client
Copa Argentina is one of the most significant football tournaments in Argentina, showcasing the country's top football clubs and offering an exciting competition for both fans and teams. It operates as a knockout competition, featuring clubs from diverse divisions across the country, and plays a key role in the Argentine football calendar. The tournament aims to engage a wide range of football fans, providing them with thrilling matchups and opportunities to watch their favorite teams battle for national supremacy.
Challenge
Copa Argentina aimed to enhance the experience for football fans by providing real-time access to match data, live scores, and detailed team statistics. The challenge was to develop a platform that would allow users to track matches seamlessly, receive live updates, and stay engaged with the tournament’s progress across multiple devices.
Technology Stack
Frontend: React for dynamic user interfaces.Backend: Node.js with Express for real-time data processing.
Real-Time Data: WebSocket for live match updates and push notifications.
Database: MongoDB for storing dynamic match data.
Cloud Hosting: AWS for scalability and high availability.
Key Technical Challenges
Real-Time Data Handling: Integrating live data feeds for match scores, stats, and team information required careful synchronization to avoid latency.Scalability: Ensuring that the platform could handle spikes in traffic during important matches while maintaining performance.
Cross-Device Compatibility: Ensuring a seamless experience across multiple devices with varying screen sizes.
Challenge
All these contents can be conveyed on the web, on a mobile app or on the official channels (even social!) of the event with great flexibility. The Argentine Football Federation wanted to enhance the Copa Argentina, generate notoriety, position and spread a new way to follow the competition through more than one device. Their wish was to allow the audience of fans to get involved in a real and interactive way creating an aggregating experience with high emotional content.
Solution
Build a platform that allows the customer to manage a calendar of football matches and every single match. Each game can be configured with the teams, the initial training, substitutes, coaches, referees, locations, the season and more. Early in the game the federation hires users as for a community of fans. You can send: push messages web notifications and more, live game notifications, updates on match data (goals, replacements, yellow/red cards, etc). The platform provides users with various communication channels to share valuable information for users and a chatbot capable of intelligently handling some questions from the connected audience.
Results
The Copa Argentina Match Centre significantly increased user engagement, providing fans with a seamless, real-time platform that improved user interaction and retention during the tournament.
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Conclusion
Test the possibility of combining the communicative power of sport, brand’s ability to penetrate and at the same time improve the sales performance of a related product
Ability to manage data as a real business asset in full compliance with good data governance practices
