Client
17Tons is an innovative technological solution that measures the value of nature. It operates in the Ecosystem Services market for the monitoring of Carbon Offset and Biodiversity, stimulating sustainable investments by planting trees.
The challenge is to connect nature and make businesses more virtuous by developing an ecosystem that has positive social and environmental impacts.
The challenge is to connect nature and make businesses more virtuous by developing an ecosystem that has positive social and environmental impacts.
Solution
17 tons needed a tool to illustrate the project to potential investors and make clear both the value and the message:
build an entire digital ecosystem that allows you to trace the entire path of a tree from its planting.
The goal was to show the impact that plants have on our ecosystem.
This is to give awareness, but also to raise awareness and sensitize a virtuous circle that shifts the attention from mere planting to the whole life cycle of plants.
build an entire digital ecosystem that allows you to trace the entire path of a tree from its planting.
The goal was to show the impact that plants have on our ecosystem.
This is to give awareness, but also to raise awareness and sensitize a virtuous circle that shifts the attention from mere planting to the whole life cycle of plants.
Do you want to know more?
Solution
WWG created a model of the project, which replicated an app that could show the whole process from planting trees forward.
We also held a workshop in which he helped 17tons define the customer journey and gamification as a process of promotion and use of the app especially aimed at generation Z and Millennial.
Results
- Mock up of the project to show to investors
- Customer journey and gamification
